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brand + print resources + packaging


From New York's heart it's possible to travel to Italy thanks to New York Icery. A small ice cream store that brings that traditional italian ice cream to the ¨great apple¨.

Even they are a vegan product, the intention was to avoid becoming a Veggie labeled product only but to stand out its Italian origins instead.

With a typo work inspired in the Italian 40s aesthetic, a clean appearance and the usage of color blue as the main tone, New York Icery presents itself as a lifelong brand adapted to these new times.